I’m Anna
Coach, strategic thought partner and cheerleader for ambitious women.
MY PHILOSOPHY
I believe clarity, confidence, and momentum change everything.
We get one life. And it’s far too short to spend it playing small, waiting for permission, or circling the same ideas for years.
And honestly, nothing frustrates me more than watching smart, capable women hold themselves back from playing bigger.
“I’m waiting for the right time.”
“I just need a bit more experience.”
“It’s not practical right now.”
I’ve heard it too many times.
Real change happens when mindset, strategy, and action work together.
Without mindset, fear runs the show. Without strategy, there’s no clear path forward. Without momentum, even the best ideas never get off the start line.
You don’t need more time, permission, or proof. You need to take the first step.
MY STORY
My 12+ year career has been shaped by pivots and bold moves.
I’ve spanned multiple worlds and worn a lot of hats.
From project management and ops for global sports events, to innovation and strategy consulting with the big dogs, to scale-up life in workplace wellbeing tech, to leadership development and coaching. I’ve worked in-house and independently, building my own work on my own terms.
Each pivot has been intentional and successful, with inevitable ups and downs. I’ve never been one to settle and have consciously shaped a career and life that brings me more joy, passion, and impact, including a move from London to Lisbon for more sun, sea, and community.
I’ve worked through imposter syndrome, conquered self-doubt, built real self-trust and turned my desire for a vibrant, joyful life into reality.
I’m Anna, your coach, thought partner and right-hand woman.
I’m a certified coach working with ambitious women, from business owners and creatives to senior leaders at companies like Nike and Accenture, who are ready for more. I help them master their mindset, build real self-trust, and take meaningful action.
When I’m not coaching 1:1, I’m in boardrooms and working with leadership teams from brands like LEGO and Lloyds Banking Group. I design and lead leadership development and culture change programmes that help leaders navigate change, communicate authentically, and create workplaces people want to be part of, not escape from.
Because when you do the inner work first, everything else gets easier.
MY APPROACH
My coaching blends neuroscience-backed mindset work, strategy design, and high accountability to create deep, lasting change. We get specific about what you want and what’s getting in the way in your day-to-day. Then we turn that insight into clear decisions, aligned action, and practical habits that move you forward toward what you actually want, not just how you think you should feel.
And when I’m not coaching brilliant women like you, you’ll find me chasing golden hour across Portugal, in a wine bar with the girls, or baking while dancing around my kitchen to Olivia Dean.